Frank Covich argues that business ownership offers more than financial benefits—it provides the excitement and fulfillment necessary for a happy life. He defines excitement as “a feeling or situation full of activity, joy, exhilaration,” and contends that self-employment delivers this through multiple channels.
The author highlights key advantages of entrepreneurship, including tax benefits, earning potential beyond wages, and freedom from employment anxiety. More importantly, Covich emphasizes the psychological rewards: accomplishment through controlling one’s finances, expressing creativity through business building, and the satisfaction of leading employees.
Covich recommends taking time to document personal goals regarding financial security and happiness in both professional and personal spheres. He encourages readers to observe successful business owners and recognize the pattern of their contentment.
The piece includes an anecdote about someone who found success on their third entrepreneurial attempt, earning meaningful income and gaining excitement about future ventures. Covich references a mentor’s wisdom: pursuing action creates results, while inaction produces nothing.
The central message is straightforward—attempting business ownership, even through side ventures, can lead to financial freedom and emotional fulfillment. The author urges readers to embrace entrepreneurial opportunity as a pathway to sustained happiness and excitement in life.
