If you’re launching a new business, focus on identifying referral sources—people willing to recommend your services to others. People naturally prefer referring someone they trust, particularly when that person or organization delivers quality work.
For business brokers specifically, accounting professionals represent an excellent referral source, particularly during tax season when business sales become a common conversation topic. An accountant equipped with relevant materials can become invaluable for lead generation.
Consider bartering arrangements with potential referral partners. Identify who serves your target market and explore mutually beneficial exchanges—you send them clients, they send you leads.
The underlying principle: combine referral networking with imaginative, outside-the-box marketing tactics. Demonstrate how your offerings save customers time or money. Get involved with local clubs and organizations. Stay creative, keep marketing enjoyable, and your startup will flourish.
