A mobile-enabled website is no longer optional for a business that wants to be found.
Almost 68% of Americans use a mobile phone each day. Research shows that 25% of Internet users around the world are “mobile only” right now, yet few websites are mobile-enabled.
Today, 53% of Internet search traffic in the world is opened on smartphones. That means people who e-market or advertise with the goal of driving traffic to their website better know how their promotions and fulfillments look on a tiny smartphone screen.
Working as a consultant to a prominent law firm, I saw firsthand how beneficial mobile-enabling had been. As one of the first law firms in Northern California to have a great mobile-enabled system, it created a foothold in the searching-for-an-attorney marketplace.
One very important element to creating a user-friendly mobile-enabled site is to ensure you have an immediate call-to-action layout. At this law firm, clients come to the site via marketing programs and get direct prompts to call, message, or get directions. This makes it all quite simple and clear.
The bottom line: when you have your own business and want to e-promote it, make sure you think through how important it is to be mobile-enabled. Keep it simple, easy to read, and have a method in place to capture your potential clients.
All the best, Frank Covich
How to build a mobile-enabled website that works
The easiest test of a mobile-enabled website is to open your own site on your phone. Can you read the text without zooming? Are the buttons large enough to tap? Does the page load quickly on a cellular connection? If the answer to any of those is no, visitors are probably leaving before they ever contact you.
Focus on the basics. Choose a responsive design that adapts to any screen, compress large images, and make your phone number a tap-to-call link. Keep forms short, put your most important message near the top of each page, and test on both iPhone and Android devices.
The law firm example in the article shows the payoff of acting early: being one of the first in its market with a well-built mobile experience helped it stand out to people searching for help. A mobile-enabled website can give your business the same kind of foothold.
Related reading
- Business Opportunity Guides: Every SmartBizOpps Article in One Place
- Business Opportunity Marketplace: The Earn From Anywhere Guide
- SCORE free business mentoring
Sources and background: Wikipedia: Law firm and Carnegie Mellon University.
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