Almost 68% of Americans use a mobile phone each day. Research shows that 25% of Internet users around the world are “mobile only” right now, yet few websites are mobile-enabled.
Today, 53% of Internet search traffic in the world is opened on smartphones. That means people who e-market or advertise with the goal of driving traffic to their website better know how their promotions and fulfillments look on a tiny smartphone screen.
Working as a consultant to a prominent law firm, I saw firsthand how beneficial mobile-enabling had been. As one of the first law firms in Northern California to have a great mobile-enabled system, it created a foothold in the searching-for-an-attorney marketplace.
One very important element to creating a user-friendly mobile-enabled site is to ensure you have an immediate call-to-action layout. At this law firm, clients come to the site via marketing programs and get direct prompts to call, message, or get directions. This makes it all quite simple and clear.
The bottom line: when you have your own business and want to e-promote it, make sure you think through how important it is to be mobile-enabled. Keep it simple, easy to read, and have a method in place to capture your potential clients.
All the best, Frank Kovich
