Timeless rich content is content that stays useful because it reflects what is really happening in your business.
Got content? Got rich content? Don’t know the difference between the two? Read on… Here is another installment of The Special Sauce by Kevin James Culp. Over and over, we hear the term ‘Rich Content’ or ‘Be Content Rich’ on your website and your blog if you have one.
How To Create Timeless Rich Content: by Kevin James Culp
The blog is more important to have almost real-time relevant content that is updated, motivating and in context to the topic being discussed. Most of all, it should make a reader act in some way, feel in some way and have been bettered for it.
“The present day interest of audiences in “old” music is a comparatively new phenomenon. Throughout the 17th and 18th centuries, audiences were interested only in new music and kept composers busy producing new pieces for their next performance.”
~ Robert Weisberg, Creativity: Beyond the Myth of Genius
How To Create Timeless Rich Content: Real-time marketing isn’t just likes on Facebook, retweets on Twitter, or views on YouTube or Instagram. It’s about engaging consumers and driving purchasing decisions by adding value at every touch point. Think about it and you will understand right away that if you live your business as a lifestyle, your life, what you do, what you don’t do and so much more becomes rich content my friends. Start living your business and soon you’ll have so much content-rich relevant content you will have a to pick a day to publish it all.
Thanks for Reading & Carpe Diem My Friends!
Related Additional Reading Suggestion: COVID19: Who Will Survive, Who Will Thrive and Why
Sources and further reading
- Manage your business (U.S. Small Business Administration): SBA guidance on finances, hiring, taxes, marketing, and cybersecurity.
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Photo by Joshua Rodriguez on Unsplash
How to create timeless rich content
Rich content is more than long posts. It is material your audience actually finds useful and interesting: stories about real customers, lessons you learned this week, answers to questions people keep asking, and behind-the-scenes looks at how your business works. When running the business is the source of the content, the writing comes naturally and stays current.
Ideas for timeless rich content
Start by keeping a running list of questions from customers and prospects, then answer one each week. Add photos or short videos when they help, and tell the story behind the advice so readers can see how it applies to them. Content like this is hard for generic posts to match.
Keep it fresh
Review your older posts a few times a year and update anything that is out of date. Fresh, accurate content gives visitors a reason to return and keeps your site useful over time.
More on timeless rich content
- Business Opportunity Guides: Every SmartBizOpps Article in One Place
- Business Opportunity Marketplace: The Earn From Anywhere Guide
- SCORE free business mentoring
Learn more: U.S. Department of Labor and U.S. Bureau of Economic Analysis.
Keep reading
If this topic is useful to you, these related guides on SmartBizOpps are a good next step.
